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The Full Mind Weigh® – Coaching that Empowers you to Stop Regaining the Weight you Lost!


When I ask people what seems to drive their overeating or unhealthy food choices, many tell me: “I do it because I love the taste. I just have to have more of that taste”.

Yet, according to Dr Jean Kristeller, an expert on mindful eating, “our taste buds are chemical sensors that tire quickly”. As a result, when we start eating, our first few bites of any food taste better than the next few, and eventually we actually stop noticing the taste. Nonetheless, we continue to eat, in a quest to re-experience the explosion of flavors that we experienced with those first few bites. We’re driven to recapture what simply cannot be recaptured – for purely physiological reasons. Those minuscule sensors have simply shut down. We’re behaving like any addict trying desperately to re-experience a high, the euphoria that came with the first few “hits”.

What’s this about?

  1. Pleasure-seeking

After all, all living beings are fundamentally driven to seek pleasure and avoid pain. Why are we doing this at the expense of our health?

  1. Lack of ability to delay gratification – or difficulty with impulse control

So often, we’re focused on the moment, on immediate pleasure or on our immediate goal. We’re not thinking about the future, or about our long-term health/weight management goals.

How to overcome the lure of that taste that’s calling to you

A. Ask yourself, “What emotional need is that taste satisfying for me?” or “What is the emotion that I’m seeking to numb in my quest to re-experience that taste over and over?” Is it about seeking calm, distraction from stress, relief from anxiety or pain? Is it about relief from boredom?

B. Realize that you can be in control of your choices. Remember the old saying, “A moment on the lips, forever on the hips”? It’s true. Make a choice. After all, you’ve made so many choices in the past, in the service of a goal that’s important to you:

  • Many of us enjoy being on vacation, but we (usually) choose to not take vacation days when we need to be at work. We make this choice because of our financial goals (pay the bills, save for something important to us), career goals (work towards a promotion), or other goals.
  • We may enjoy particular TV shows or computer games, but most of us don’t stay up all night watching or playing because of our commitment to our other life goals (do a good job at work or school, take care of family responsibilities, and so on).
  • We may enjoy a glass or two of wine, but most of us don’t simply keep drinking, because of our commitment to good health, sobriety, and our general life goals and responsibilities.
  • Some of us may love to shop for new clothes, but we don’t go beyond a certain point because of our commitment to financial stability, paying the bills, providing for our family members, not having the closet be overly-stuffed full, and so on.
  • Most of us like having money, but we don’t rob stores or banks because of our commitment to being law-abiding citizens and living in an ethical and moral manner.

So what’s the big deal with that “taste” thing: “I can’t stop (or avoid it in the first place) because I like the taste”? Simply ask yourself, “Am I eating in line with my health and wellness goals?” If your answer is “no” on a regular basis, it’s time to take a close look inside and ask yourself “why not?” What you discover could lead to a new way of living for you.

I’d love to read your reactions to this post. Please feel welcome to share this post with any friends and colleagues who may benefit from reading it.

Weight Loss Maintenance Coaching empowers you to stop regaining the weight you lost, using your existing strengths and resources. Contact me to set up your free initial consultation by phone or Skype:

With warm wishes,

Dr Doreen.

Doreen Lerner, Ph.D.

The Full Mind Weigh® is strictly an educational program and is not a substitute for medical or psychological evaluation or treatment. If you think you may be suffering from an eating disorder, please consult with a qualified mental health professional who is trained to evaluate and treat eating disorders.